Dental Holidays

February is the shortest month of the year but is jammed packed with awareness days for dental professionals. Dental clinics can use their social media platforms and websites to help spread awareness and celebrate national calendar days as part of their social media marketing strategy.

For dental professionals, February is a time to share the benefits of good oral health and bring awareness to all too common oral diseases. The month all kicks off with the start of National Children’s Dental Health Month and Gum Disease Awareness Month. Then there is National Dark Chocolate Day (Feb 1st), National Women Physicians Day (Feb. 3rd), World Cancer Day (Feb. 4th), National Toothache Day (Feb. 9th), Valentine’s Day (Feb. 14th), Family Day in Canada (Feb. 21st – Canadian, only in some provinces), and the month finishes off with National Tooth Fairy Day (Feb. 28th).

There are a lot of ways that dental offices can get involved and spread awareness on these days. Some of these national dental-themed days are more serious and have a lot of resources dedicated to them, and some of these national days are just for fun. But even these ‘just for fun’ days can be used to share helpful information with your clients.

Simple Ways Dental Offices Can Celebrate National Days and Spread Awareness:

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How Your Dental Clinic Can Celebrate National Children’s Dental Health Month

History of National Children’s Dental Health Month:

National Children’s Dental Health observances began with a one-day event in Cleveland, Ohio, and a one-week event in Akron, Ohio during February 1941. Since then, the concept has grown from a two-city event into a nationwide program. The American Dental Association held the first national observance of Children’s Dental Health Day on February 8, 1949. The single-day observance became a weeklong event in 1955. And in 1981, the program was extended to a month-long celebration known today as National Children’s Dental Health Month.

National Children’s Dental Health Month brings together thousands of dedicated professionals, healthcare providers, and educators to promote the benefits of good oral health to children, their caregivers, teachers, and many others.

This year's NCDHM theme is "Sealants Make Sense."

Free Resources for National Children’s Dental Health Month:

The CDA and ADA have put together some free resources that you can use to help spread awareness:

How Your Dental Clinic Can Celebrate National Gum Disease Awareness Month

History of National Gum Disease Awareness Month:

Gum Disease Awareness Month was launched in 2012 by the Institute for Advanced Laser Dentistry, a non-profit educational and research center dedicated to providing evidence-based clinical training in advanced laser dentistry therapies.

Their goal is to continually raise awareness of the prevalence of gum disease and the consequences of untreated disease while encouraging patients to take an active role in better oral health through prevention, diagnosis, and treatment.

85% of US adults suffer from some degree of gum disease, making it one of the most common diseases in America – more common than cancer, diabetes, arthritis, or heart disease. Yet, only 60% of those infected know they have gum disease. Worse yet, only 3% of adults with moderate to severe levels of gum disease will accept treatment.

Free Resources for National Gum Disease Awareness Month:

The Institute for Advanced Laser Dentistry has put together some great free resources that dental offices can use to help spread awareness. When posting to social media use the hashtags #NationalGumDiseaseAwarenessMonth and #GumDiseaseAwareness

How Your Dental Clinic Can Celebrate National Dark Chocolate Day This is one of those fun days, but also a great day to share some information. Don’t forget to use the hashtag #NationalDarkChocolateDay when posting to social media.

Dark Chocolate Fun Facts:

  • Some studies suggest that dark chocolate might help fight cavities.
  • Dark chocolate contains polyphenol which helps to keep some bacteria and organisms naturally found in your mouth from overgrowing.
  • Dark chocolate contains flavonoids which have been shown to help reduce tooth decay.
  • Dark chocolate contains antioxidants that have been shown to help fight gum disease.

Source: European Journal of Molecular & Clinical Medicine. ISSN 2515-8260 Volume 7, Issue 07, 2020. https://ejmcm.com/article_4852_0dafb548d9c960a6618de8c8896cdddf.pdf

How Your Dental Clinic Can Celebrate National Women Physicians Day (Note: Canadian Women Physicians Day is March 11th)

February 3rd is National Women Physicians Day – the 200th birthday of a woman who was famously allowed to attend medical school as a joke. She proved everyone wrong about her ‘intellectual inferiority’ and became the first woman in America to earn her medical degree. She was Elizabeth Blackwell. This is a great day to celebrate women in dentistry – with that you know personally or that has inspired you. Use the hashtag #NationalWomenPhysiciansDay when posting to social media.

How Your Dental Clinic Can Celebrate World Cancer Day

History of World Cancer Day:

‘World Cancer Day held every 4 February is the global uniting initiative led by the Union for International Cancer Control (UICC). By raising worldwide awareness, improving education, and catalyzing personal, collective, and government action, we are all working together to reimagine a world where millions of preventable cancer deaths are saved and access to life-saving cancer treatment and care is equitable for all - no matter who you are or where you live. Created in 2000, World Cancer Day has grown into a positive movement for everyone, everywhere to unite under one voice to face one of our greatest challenges in history.’ WorldCancerDay.Org

This year’s theme is ‘Close the Care Gap’. It’s meant to highlight the equality gap around accessing care, especially in low and middles income societies. This day would be a great time to highlight the fact that regular dental checkups are key to detecting oral cancers, but the fact is some simply cannot afford regular checkups. Dental professionals have been working hard to close the gap in accessing dental care, but there is still more to be done.

Use the hashtags #WorldCancerDay and #ClosetheCareGap when posting to social media

Free Resources for World Cancer Day:

How Your Dental Clinic Can Celebrate National Toothache Day

National toothache day falls on February 9th and serves as a kind reminder of the benefits of good oral hygiene. This would be a great day to remind your patients of good oral health practices including keeping their regular dental appointments on your social media. You could also share some signs to look out for and when to give your office a call for any extra care. Use #NationalToothacheDay when you post.

How Your Dental Clinic Can Celebrate Valentine’s Day

This year Valentine’s Day is on a Monday. It’s the perfect day to share some fun Valentine’s Day puns -Dental Themed, of course! – on your social channels.

How Your Dental Clinic Can Celebrate Family Day (Canada)

This year Family Day is February 21st, which falls on a Monday. Family Day is a regional statutory holiday celebrated in Alberta, Saskatchewan, Ontario, British Columbia, and New Brunswick. Other provinces celebrate other regional holidays that day. Louis Riel Day (Manitoba), Islander Day (Prince Edward Island), Heritage Day (Nova Scotia and Yukon). This is a great day to humanize your dental brand. Share a picture of your own family or your dental team's family and how you are celebrating.

How Your Dental Clinic Can Celebrate National Tooth Fairy Day

This day is celebrated twice, August and February. National Tooth Fairy Day encourages us to take a look back on the history of one of the dental care’s little helpers. It’s one way our children develop good dental hygiene. This is a great day to share oral hygiene tips for children, like how caregivers can encourage regular brushing.

To Sum it Up:

For dental professionals, February is a time to share the benefits of good oral health and bring awareness to all too common oral diseases. Dental clinics can use their social media platforms and websites to help spread awareness and celebrate national calendar days as part of their social media marketing strategy.

February Dental Awareness Days:

  • National Children’s Dental Health Month
  • Gum Disease Awareness Month
  • National Dark Chocolate Day (Feb. 1st)
  • National Women Physicians Day (Feb. 3rd)
  • World Cancer Day (Feb. 4th)
  • National Toothache Day (Feb. 9th)
  • Valentine’s Day (Feb. 14th)
  • Family Day in Canada (Feb. 21st – Canadian, only in some provinces)
  • National Tooth Fairy Day (Feb. 28th)